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Armstrong White was the leading CGI and retouching studio in metro-Detroit, yet their brand felt disjointed.

As Creative Director, it was imperative to showcase the talent within the shop cohesively.


Every single person at AW contributed to the rebrand - whether it was sourcing files, creating content or submitting personal work.


It was a pleasure to work with such skilled people and help AW's brand presence align with their incredible talent.

New Show Reel


Armstrong White had a TON of work over multiple sectors - it was my job to curate and present it in the best light.


New Website


To showcase AW's talent, a fully redesigned website was an essential part of the rebrand.

Welcome to our World

Curated Instagram Posts

Each IG post was created in-house to hero the capabilities of the shop.

New Business Cards

From roadshows to presentations, in-person meetings are a huge part of AW. Every employee received new cards to reflect the cohesive branding of the shop.


Self-Promo Videos

The brief to the team was simple - animate the 'AW' logo in any way you see fit. These social videos are a sampling of the dozens created entirely in-house by various AW artists.

New Automotive Reel


AW made a name for itself as a top CGI and retouching shop within the auto industry. We crafted a reel dedicated to that expertise.

CGI & Retouching selects

AW was like working in a candy store - any flavor of visual artistry at your fingertips. From Automotive to CPG, these dynamic examples were created by the talented artists of Armstrong White for both clients and personal endeavors.

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Large-Format Retouching Book

We designed a printed Retouching Portfolio to showcase the studios best work for roadshows and prospective clients. 

'Paper Dress' D Show Promotion


We wanted to promote AW's new brand image at Detroit's annual advertising award ceremony, The D Show. People would expect us to come with something digital, so we wanted to flip the script and go 100% tactile. We hired paper artist @thepaperdresscode to make a custom AW-branded garment entirely out out paper for our model, Wade.


We engineered a custom clutch for her to carry that would be looping our new show reel. @ferrisbela was on hand taking Polaroid pics of Wade with attendees, which were presented in a custom AW paper frame.

AW was the the only shop in Detroit to do an on-site promotion at The D Show award ceremony.