Armstrong White was the leading CGI and retouching studio in metro-Detroit, yet their brand felt disjointed.
As Creative Director, it was imperative to showcase the talent within the shop cohesively.
Every single person at AW contributed to the rebrand - whether it was sourcing files, creating content or submitting personal work.
It was a pleasure to work with such skilled people and help AW's brand presence align with their incredible talent.
New Show Reel
Armstrong White had a TON of work over multiple sectors - it was my job to curate and present it in the best light.
Curated Instagram Posts
Each IG post was created in-house to hero the capabilities of the shop.
New Business Cards
From roadshows to presentations, in-person meetings are a huge part of AW. Every employee received new cards to reflect the cohesive branding of the shop.
The brief to the team was simple - animate the 'AW' logo in any way you see fit. These social videos are a sampling of the dozens created entirely in-house by various AW artists.
New Automotive Reel
AW made a name for itself as a top CGI and retouching shop within the auto industry. We crafted a reel dedicated to that expertise.
CGI & Retouching selects
AW was like working in a candy store - any flavor of visual artistry at your fingertips. From Automotive to CPG, these dynamic examples were created by the talented artists of Armstrong White for both clients and personal endeavors.
Large-Format Retouching Book
We designed a printed Retouching Portfolio to showcase the studios best work for roadshows and prospective clients.
'Paper Dress' D Show Promotion
We wanted to promote AW's new brand image at Detroit's annual advertising award ceremony, The D Show. People would expect us to come with something digital, so we wanted to flip the script and go 100% tactile. We hired paper artist @thepaperdresscode to make a custom AW-branded garment entirely out out paper for our model, Wade.
We engineered a custom clutch for her to carry that would be looping our new show reel. @ferrisbela was on hand taking Polaroid pics of Wade with attendees, which were presented in a custom AW paper frame.
AW was the the only shop in Detroit to do an on-site promotion at The D Show award ceremony.