
We created all the visual content for the global relaunch of Chevy's iconic nameplate.
Sharing design cues with the latest Camaro, the mid-size Blazer set the visual tone for all SUV's moving forward.
Available in the sporty RS, or the refined Premier - there is a Blazer for every walk of life.
Hero Launch Film
Available in the aggressive RS trim, or the refined Premier - the all-new Blazer offered something for everyone. We shot a cinematic launch film directed by Marek Glaser (at night in Portland and on the Oregon coast in daytime) to capture the distinctive duality of this class-defining automobile.
Blazer RS CGI Imagery
A product-correct Blazer RS didn't exist at the time of production, so we worked with the talented CGI artists at Big Block LA to bring the detail of Blazer's bold styling to life.




Social 'Feature Films'
In addition to the launch film, we shot a handful of feature videos to push out on Chevy's social channels.





Blazer PRESS Reveal
This was the first time the classic 'Blazer' nameplate was seen on a Chevrolet vehicle since 2005.







Blazer Launch PR


Earned Instagram Response

Dealer Facebook Response


Digital 'Design Lookbook'
We created a continuous-scroll lookbook to showcase this unprecedented marriage of design and engineering in a mid-sized SUV. The all-new Blazer is your latest fashion accessory.

Launch Photography
We shot both the RS and Premier trim levels to support the launch creative, catalogs and on-site dealer promos.






