The all-new Blazer is nothing like it's predecessor.
Sharing design cues with the latest Camaro, this mid-size SUV is Chevy's newest Icon of Style.
We created all the visual content for the 2019 launch of this heritage nameplate.
Creative included everything from film to photography, which set the visual tone for all Chevrolet SUV's moving forward.
Hero Launch Film
Available in the aggressive RS trim, or the refined Premier - the all-new Blazer offered something for everyone. We shot a cinematic launch film directed by Marek Glaser (at night in Portland and on the Oregon coast in daytime) to capture the distinctive duality of this class-defining automobile.
Blazer RS CGI Imagery
A product-correct Blazer RS didn't exist at the time of production, so we worked with the talented CGI artists at Big Block LA to bring the detail of Blazer's bold styling to life.
Social 'Feature Films'
In addition to the launch film, we shot a handful of feature videos to push out on Chevy's social channels.
2019 Blazer PRESS Reveal in Atlanta
This was the first time the classic 'Blazer' nameplate was seen on a Chevrolet vehicle since 2005.
Blazer Launch Press & PR
Earned Instagram Response
Dealer Facebook Response
Digital 'Design Lookbook'
We created a continuous-scroll lookbook to showcase this unprecedented marriage of design and engineering in a mid-sized SUV. The all-new Blazer is your latest fashion accessory.
We shot both the RS and Premier trim levels to support the launch creative, catalogs and on-site dealer promos.