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The ask was simple - make a Chevy spot to promote Warner Bros. latest LEGO Batman movie.

 

What we delivered was a 360 campaign that drove record-breaking box office numbers and unprecedented media coverage for Chevrolet. 

:60 Animated Film

 

We 'LEGO-ized' our Real People campaign all the way down to our beloved bearded moderator.

LEGO Focus Group

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LEGO Batmobile on Chevy.com

 

Like any other Chevy vehicle, you could 'customize' and purchase an actual LEGO Batmobile through Chevy.com.

:15 Animated pre-roll

Life-size LEGO Batmobile Reveal

 

Among all the impressive vehicles at the International Detroit Auto Show, we revealed a life-size Batmobile made entirely of LEGOs. This crowd-pleaser was built by Master Builders at LEGO and took 344,187 bricks and 1,833 hours to create.

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Mini LEGO Billboards Teasers

 

To tease the reveal, we handmade tiny LEGO OOH boards and placed them outside the Detroit International Auto Show.​

Bat Signal on GM Headquarters

 

To further promote the campaign, we projected an authentic Bat Signal on the GM RenCen for the week of the Auto Show. 

Earned #Batsignal on InstaGram

 

Not sure Batman chimed in, but a few Detroiters did.

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Campaign Press & PR

 

Creativity 'Pick of the Day', love from AdAge, MotorTrend and a slew of others.