It was 2020 and the Chicken Wars were at their peak.

What did the countries 'First in Fried Chicken' finally do about it?

 

Absolutely nothing.

Instead, they let the competition destroy each other in a media frenzy of accusations and downright disses.

As the crumbs settled, Church's took the cease-fire as an opportunity to launch their very first fried Chicken Sandwich.

Thanks for Waiting.

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Launch Broadcast Spot

 

Shooting food can go wrong fast. Thanks to pro food director Irv Blitz, we came away with absolutely scrumptious footage.

Launch Social TWEETS

We covered the Twitter-spheres with original branded content.

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Sandwich Launch Press & PR

TwITTER-Inspired Broadcast Spot

A week into launch, Church's asked us to develop another TV spot to showcase the positive response to our sandwich on Twitter. We aggregated real Tweets, vetted the accounts, redesigned and recut a new spot - all in under two weeks.

Actual Tweets used in spot

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Earned Social

 

The Verdict: Church's New Chicken Sandwich was clearly worth the wait.

90's Throwback Uniforms

Much like every QSR, Church's restaurant traffic was relegated to drive-thru only during Covid. We saw this as an opportunity to boost the morale of employees and customers. We designed new uniforms with the slogan 'WE HERE NOW', letting everyone know Church's Chicken is here for you - especially through the pandemic.

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