- The brieF -
The ask was simple - make a cobranded spot to promote Warner Bros. new LEGO Batman movie.
We gave them a 360 campaign that drove record-breaking box office numbers and unprecedented media coverage for Chevrolet.
Cars have always been a passion of mine.
When the opportunity came to call the Motor City home - I couldn't resist.
These are some of my favorite films, videos and stills shot with the help of incredibly talented artists, friends and colleagues.
BLAZER Hero Launch Film
Available in the aggressive RS trim, or the refined Premier - the all-new Blazer offered something for everyone. We shot a cinematic launch film directed by Marek Glaser (at night in Portland and on the Oregon coast in daytime) to capture the distinctive duality of this class-defining automobile.
Blazer RS CGI Imagery
A product-correct Blazer RS didn't exist at the time of production, so we worked with the talented CGI artists at Big Block LA to bring the detail of Blazer's bold styling to life.
'HEAD TO HEAD' Social VIDEOS
We pitched the Chevy Traverse against the Ford Explorer and the Toyota Highlander to showcase the class-leading features of the vehicle. We worked with the the MILL to create a unique CGI over live-action environment to differentiate these videos in the sea of social.
silverado tv spots
These two spots were shot on location and were literally the coldest (-9°F) and hottest (113°F) shoots I have ever been on.
Photography
As Creative Director of Global Assets, my team and I shot multiple nameplates for use in everything from catalogs to banner ads in Chevy markets worldwide.
feature videos
We captured extensive footage for a myriad of vehicles that was pushed out globally on Chevrolet's social channels.
TEXAS fair out-of-home
From a stage flanked with real Silverado trucks to banners the size of well, Texas - we brought all the Chevy the Lone Star State could handle.
