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No elaborate case study.

Simply a chance to work with Illumination studios to promote the Minions debut movie, via one of the World's most-recognizable collaborations - the McDonald's Happy Meal.

Be Happy :)

MINIONS & HAPPY chase gold 

 

From concept to execution, we worked closely with Illumination and TBWA Paris to bring this adventurous spot to life.

MINIONs MADNESS

 

35 different talking-Minion toys were launched in over a dozen countries, which equaled ≈1,567,829 Happier kids worldwide.

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