No exhaustive strategy. No elaborate case study.
Simply, a chance to work with Illumination studios to promote the Minions debut movie, via one of the World's most-recognizable collaborations - the McDonald's Happy Meal.
Be Happy :)
MINIONS & HAPPY chase gold
From concept to execution, we worked closely with Illumination and TBWA Paris to bring this adventurous spot to life.
35 different talking-Minion toys were launched in over a dozen countries, which equaled ≈1,567,829 Happier kids worldwide.