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- The brieF -
The ask was simple - make a cobranded spot to promote Warner Bros. new LEGO Batman movie.
We gave them a 360 campaign that drove record-breaking box office numbers and unprecedented media coverage for Chevrolet.
We wanted to do more for the leader in men's grooming for the launch of their Fusion Power Razor.
So, we strapped a larger-than-life Fusion Power Razor to the back of a Zamboni at a Boston Bruins game and watched it go to work.
Trust was built, fun was had and the ice was never smoother.
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