- The brieF -
The ask was simple - make a cobranded spot to promote Warner Bros. new LEGO Batman movie.
We gave them a 360 campaign that drove record-breaking box office numbers and unprecedented media coverage for Chevrolet.
Anyone can experience the magic of Motown first-hand by walking the halls of their landmark studio and museum.
Yet, very few people were.
This pro-bono campaign aimed to drive traffic to 2648 W. Grand Boulevard where the voice of Diana, the words of Marvin and the soul of Stevie still reside.
I had the pleasure of sifting through Motown's archives and choosing the most iconic images for our campaign.
