Erik Björklund | Creative Director Portfolio

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- The brieF -

The ask was simple - make a cobranded spot to promote Warner Bros. new LEGO Batman movie.

We gave them a 360 campaign that drove record-breaking box office numbers and unprecedented media coverage for Chevrolet.

ERIK BJÖrklund
IS AN AWARD-WINNING

creAtive DIRECTOR with A
passion for BIG IDEAS

let's make something great

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CREATIVE DIRECTION • ILLUSTRATION • TYPOGRAPHY • DESIGN • CRAFT • NOSTALGIA

THEN & NOW CAMPAIGN

celebrating 100 years
of chevy trucks

360 CAMPAIGN • CREATIVE DIRECTION • BRANDING • EXPERIENTIAL • STORYTELLING • CGI

WELCOME TO OUR WORLD

AN ARTIST-FIRST STORY

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360 CAMPAIGN • IP COLLAB • CONCEPTUAL • EXPERIENTIAL • ANIMATION • OOH • PR

GOTHAM MOTOR CITY

chevrolet x lego X batman

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IP COLLAB • CREATIVE DIRECTION • ANIMATION • GLOBAL • TV • STORYTELLING

McDonald's x Minions

EUROPEAN HAPPY MEAL LAUNCH

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360 CAMPAIGN • IP COLLAB • ANIMATION • HEARTFELT • STORYTELLING • UGC • SOCIAL

YOUR #FIRSTCARMOMENT

MICHELIN SAFETY FROM THE START

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360 CAMPAIGN • GLOBAL • CREATIVE DIRECTION • STORYTELLING • CGI • LIVE ACTION • EPIC

CHEVY BLAZER LAUNCH

REDEFINING THE SUV

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QSR • LAUNCH • CREATIVE DIRECTION • TV • SOCIAL • UGC

CHICKEN WAR VETERAN

This AIn't CHURCH'S first rodeo

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CONCEPTUAL • ART DIRECTION • DESIGN • PRINT • PRO BONO

DRIVING LOCALS TO hitsville U.S.A.

CREATIVE DIRECTION • BRANDING • RESTORATION • EXPERIENTIAL • FASHION • COMMUNITY

MOTORIN' THRU THE MOTOR CITY

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CAMPAIGN • ACTIVATION • EXPERIENTIAL • OOH • PR

GILLETTE ZAMBONI

FUSION POWER ON ICE

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CGI • STORYTELLING • TECHNICAL • VIDEO • GOVERNMENT

AMERICA'S MOST VERSATILE VEHICLE

DIY • STORYTELLING • AR/VR • OLV • SOCIAL

DECIPHERING r-valuE

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